The Story of Sunday Reset!

The Founder

Created by a husband who works from home and obsessed with cleaning. Keeping things tidy is his goal to keep his family and home under control; and as a guy, he wants everything to be simple, even his ways of cleaning!

One Sunday, he ran out of his cleaning solutions so he went to the store and upon walking down the cleaning products isle, he was greeted with a strong chemical smell - the usual scents of lavender, pine, and lemon. He also ended up buying multiple products.

He went back home and got himself thinking, “Why can’t I make a cleaning product that is safer and can be used to clean anything?” So he started researching about formulas, ingredients, and scents and created the solution to these problems:

The Problems he found

Too Many Cleaners for Too Many Surfaces. Most homes need a cabinet full of single-purpose sprays, bulky bottles, and specialty cleaners— each with different instructions and ingredients.
Most powder cleaners rely on bleach and harsh abrasives, making them unsafe for daily resets.
Liquid cleaners are mostly water, forcing customers to repeatedly repurchase heavy bottles with minimal active ingredients. Diluted formulas honestly don’t justify the cost; there’s no measuring tool for refills which you end up overusing your products.
You have to wait 35 minutes for a cleaning spray tablet to dissolve.
Boring scents - another lemon or lavender? Seriously?
Traditional concentrated cleaners are mostly sold in bulky plastic jugs or smaller single pack pouches.

Product Research and Testing

He started researching cleaning product ingredients and realized that many formulas were surprisingly similar, just marketed in different ways. From there, he began searching for a manufacturer that could customize ingredient ratios to create a powerful, effective cleaner designed to tackle virtually any surface imaginable.